Lauren Bell
Marketing & Communication Manager
Multi-Media Content Creator
Based in Grand Junction, CO and Richmond, VA
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GRASSROOTS CAMPAIGNS
I have collaborated with neighborhood advocacy groups to effectively block a casino development and attempted to prevent the construction of a gas station near the James River in Richmond, Virginia. My roles focused on content creation, where I developed a video series that explained complex issues and highlighted the potential impacts of these developments. Through this work, I educated and motivated neighbors to join in support of these advocacy efforts.
Opposition Campaign: Gas Station Development
Role: Video Content Creator and Social Media Manager
For this project, I conducted interviews with environmental experts and other professionals and attended neighborhood meetings to gain a better understanding of the development's impacts. With these insights, I wrote video scripts, which were then reviewed and approved by key committee members. Once approved, I handled all aspects of production, from filming, and editing to the final production of the videos you see here.
Casino Development Opposition Campaign
Role: Content Creator and Social Media Manager
For the casino opposition project, I collaborated with fellow neighbors to listen to community concerns. Leveraging my background in video creation, I took the initiative to raise awareness through storytelling. The videos I produced were widely shared by community members on social media, helping to build support for the cause.